One commonality that I’ve noticed in webinars, blog posts and discussions recently is that digital transformation is getting REAL this year. No more nonsense. We’re over the hype, past the buzz and bored by the generalized razzle dazzle (jazz hands!). Expect to see more of this in 2020… as procurement gets smarter, service and solution providers will have to overcome our skepticism and critical thinking, focusing on the reality of digital transformation and the hard work required to make it successful.
If you are planning your webinar schedule further ahead, I recommend ‘Supporting C-Level Digital Initiatives with Business Spend Management’ from Coupa and Mickey North Rizza, IDC’s Vice President of Enterprise Applications Research.
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