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Mastering Customer Data, Controlling Business Destiny (Aberdeen Group)
Thursday, September 10, 2015, 01:00pm - 02:00pm
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Today’s enterprises struggle to unlock the insights hidden in their tangled web of data. Often, what’s lacking is a key that connects and correlates disparate silos of information. Today’s Best-in-Class companies recognize that customer data, more often than not, is that very key to bringing order and connectivity to mass chaos. With a customer-centric strategy for master data management (MDM), top companies create richer insights, make better decisions, and deliver repeatable business performance.
In this webinar, join Michael Lock, Aberdeen’s Vice President and Principal Analyst, as he discusses key research findings such as:
- Top data-related challenges companies face today
- Evolving strategies for data management including multidomain MDM
- Tangible benefits of a customer-centric approach to MDM