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Last month, Henry Robben, Professor of Marketing at Nyenrode Business Universiteit joined Buyers Meeting Point as advisor.
His research interests include strategic marketing, business roadmapping, B2B marketing, and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketing. During his research assignments, consultancy and teaching he has worked together with companies and organisations like Walt Disney Studios Home Entertainment, ADN, WCC, Sanoma, For All Finance, Q Consult, ING, Metro, Foodstep, TNO, Vedis, BECE Window Fashion, Telfort, Rabobank, KPN, Maxeda etc. Henry published many books and is founder of Visionairy Marketing
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