How Smart Connected Products Are Transforming Companies (HarvardBiz)
Tuesday 01 December 2015, 03:00pm - 04:00pm
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Featuring Harvard Business School professor Michael Porter and PTC CEO James Heppelmann, co-authors of the recent Harvard Business Review article, "How Smart, Connected Products are Transforming Companies"
Smart, connected products are completely changing the game.
The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition. This is forcing companies to redefine their industries and rethink nearly everything they do, beginning with their strategies.
Companies will need new types of relationships with customers. They will need new product capabilities, infrastructure, and processes; entirely new structures, functions, and new forms of cross-functional collaboration.
On December 1, in a live, interactive, Harvard Business Review video webinar, Harvard Business School professor Michael Porter—one of the world's foremost experts on strategy and competition—and PTC CEO James Heppelmann will discuss how smart, connected products are impacting corporate strategies and transforming the entire value chain.
If smart, connected products are on your radar, but you aren't sure of what their impact will be, join Porter, Heppelmann, and HBR on December 1 to understand the true strategic impact of these products.