Category intelligence, procurement automation, strategic sourcing, eSourcing and others have all proven to be formidable techniques in driving value in spend management initiatives. Moving to the next level, however, requires combining these disciplines with the agility and information available from new networks to provide a comprehensive approach to category strategies. In this webinar, you will learn how to apply multiple, integrated techniques for success with one of the most complicated categories out there: Marketing Print.
Speakers:
- Katie Boord, Sr. Manager, Spend Management Services, Ariba
- Nick Cherrone, Category Manager, Spend Management Services, Ariba