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Procurement is a field full of fancy-sounding initiatives like transformation, relational buying, and value creation. They are all positioned as efforts that will make procurement ‘strategic’ (another term that would benefit from a bit more definition). But what do they really mean? How do we know if we have achieved them? What are the outcomes supposed to be? Despite how it may sound, supply market intelligence does not have to be another confusing initiative like all of the others – rolled out to great acclaim, impossible to develop execution plans for, and then quietly abandoned without either results or improvement. In this webinar, Kelly Barner, the Editor of Buyers Meeting Point and co-author of Supply Market Intelligence for Procurement Professionals: Research, Process, and Resources, will present an action-oriented overview of supply market intelligence.
Join us on April 27th at 2pm EST | 11am PST for a webinar hosted by the Precision Metalforming Association.
Why attend this webinar:
1. How information is different than intelligence
2. The process for creating supply market intelligence
3. Real-world research tactics and methods
More information about the speakers:
Precision Metalforming Association - Kristen Kerns - Marketing Specialist/Program Manager - Twitter @PMATalk
Buyers Meeting Point - Kelly Barner - Editor - Twitter @BuyersMeetPoint
Kelly Barner is the Editor of Buyers Meeting Point, an online resource that provides coverage of industry news, events, and publications, for busy practitioners. Kelly's decade in procurement includes time as a practitioner and as the assistant director of consulting at Emptoris (acquired by IBM in 2011). Kelly is also the host of BMP Radio, a podcast series that brings the best authors, academics, and thought leaders on for informal interview. Kelly regularly reviews procurement and supply chain publications as they become available, and is a popular contributor to a number of industry blogs and news sites. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College. She was recognized as a Supply & Demand Chain Executive 'Pro to Know' in 2012, 2013, 2014, and 2015. In 2013 Kelly was also recognized as one of S&DCE's 28 ‘Top Female Supply Chain Executives.’ In 2014, Kelly co-authored Supply Market Intelligence for Procurement Professionals: Research, Process, and Resources and in 2016 she released her second co-authored title, Procurement at a Crossroads: Career Impacting Insights into a Rapidly Changing Industry.