Written by the co-chairmen of the Deloitte Center for the Edge, an organization that helps senior executives make sense of and profit from emerging opportunities on the edge of business and techn...
Webinar Notes: Women Networking Group Webinar - Marketing Yourself through Social Media
This week’s webinar notes are from a March 9th webinar hosted by IACCM and presented by IACCM Resourcing CEO Susanne Birch. Before I share any of my notes from the event, I have a confession to make. It may not seem related, but bear with me.
I despise pink rollerblades.
Earlier this week, I joined Jon Hansen on Blog Talk Radio for the next installment in our series of ‘Point Counterpoint’ discussions. You can listen to it on demand here.
This month our topic was social media and how procurement is – or isn’t – incorporating it in our work. Professionally, I look at the potential of social media in two ways:
Last week, Coupa ran a three part blog series based on a conversation I had with their marketing team about the role social media plays in supply market intelligence creation. You can read them here, here, and here. This is a subject that Jeanette Jones and I touched upon in our book, Supply Market Intelligence for Procurement Professionals, but it was certainly not our focus.
While social media is a great tool for news gathering and intelligence creation, it isn’t something that was ever part of my formal training – either in procurement or otherwise. I learned how to leverage the power of social media purely ‘in the wild,’ driven by the need to grow the footprint and brand recognition for Buyers Meeting Point. I am so glad that I did, both because we have seen clear benefits in our traffic, and because now I am in a position to apply what I have learned to the work that must be carried out by practitioners.